Mother and Earth Kids

Mother and Earth Kids – A Brand Growing with Wonder

Mother and Earth is a beloved independent toy store in Lansing, MI. What began as a natural parenting shop for infants has grown into a vibrant, joyful space for kids of all ages—and I’ve had the honor of growing with them for the past 7 years.

When it came time to rebrand as Mother and Earth Kids, the goal was clear: more color, more life, more fun. I created a new brand identity that reflects their playful spirit and celebrates the magic of childhood, while honoring the heart of the original store.

Because just like kids, great brands evolve—and this one did it with joy.